Notoriety Global Studios: Amplifying Global Voices, Rooted in Culture
- notorietycollectiv
- Nov 19
- 4 min read
In a world where music often feels more transient than transformative, Notoriety Global Studios stands as a beacon for artists who want to stay true to their roots while reaching for the world. The label isn’t just about making hits — it's about crafting legacies. With a clear vision to empower culture through music, Notoriety is building a roster of artists who bring not only talent, but deeply personal stories from corners of the globe.
Here, we introduce four of the label’s most exciting voices: Aalayaj Auriel, Krazy Gin, James Aubrey 3, and LA Dettlanz — each artist unique, but united by a shared mission: to be heard, to grow, and to make impact.
Spotlight on the Artists

Aalayaj Auriel: Soulful Storyteller from Pagadian
Hailing from Pagadian City, Philippines, Aalayaj Auriel infuses her music with emotional honesty and cinematic textures. Previously releasing under the name “Dawn,” she has evolved into a fully realized artist with a refined yet intimate sound. Her upcoming single, “In Another Lifetime,” captures this maturity — hovering at the intersection of longing, reflection, and raw vulnerability.
Aalayaj’s artistry reflects her Filipino upbringing, but also carries universal appeal: it's deeply personal, yet crafted for ears around the world. With Notoriety Global Studios’ support, she's building a body of work that resonates beyond geography.

Krazy Gin: Manila’s Grit and Global Ambition
From San Andrés Bukid, Manila, Krazy Gin is proof that youth, hustle, and vision can collide to make something extraordinary. He started rapping at age 14 with the collective Nueve G, drawing on his streets, his lived experience, and his dreams to carve out a voice that’s raw, real, and ambitious.
Influenced by artists like Shoreline Mafia, Krazy Gin’s sound marries West Coast energy to Filipino authenticity. But beyond just making music, he sees his platform as a way to uplift his community — to use his growth as an example for the next generation, and to spotlight the resilience found in his city.
Signing with Notoriety Global Studios marks a major step forward in his journey, giving him infrastructure, reach, and creative freedom to expand his vision.

James Aubrey 3: A Soul Curator With Purpose
James Aubrey 3 brings a blend of Jazz, R&B, and Gospel that’s as rich as his life story. Raised on 25th Street in North Philadelphia, and identifying as both Filipino and American, James is not just a singer — he’s a multi-instrumentalist, songwriter, and producer. His bio notes that he plays piano, guitar, organ, and drums, especially in church contexts. Notoriety Studios
He’s performed alongside heavyweights like Kirk Franklin (at the 2019 BET Stellar Awards), William Murphy, and Lillian Lloyd — and those experiences have enriched his artistry. Notoriety Studios James’ music is deeply rooted in his faith, but it's not confined to gospel alone: he draws from the grit of his past, the elegance of jazz, and the vibrancy of R&B to make something multidimensional. Notoriety Studios
At Notoriety, James is building toward a major goal: charting on Billboard, but more importantly, using his platform to craft songs with meaning and reach.

LA Dettlanz: Rising Talent, Global Vision
LA Dettlanz is one of Notoriety’s highly anticipated voices. While public details on their early biography are still emerging, what’s clear is that they symbolize the label’s forward-looking ethos: innovation, cultural breadth, and artistic potential.
Notoriety Global Studios is positioning LA Dettlanz as a talent to watch — someone who could bridge local and global worlds in their music. As their journey continues, fans can stay tuned for upcoming releases, stories, and the full reveal of their creative identity.
Why Notoriety Global Studios Matters
What makes Notoriety Global Studios more than just another label? It’s the intentionality behind its mission. Rather than chasing fleeting trends, Notoriety is committed to:
Artist Development: Investing in the long-term growth of its creatives — not just for their next single, but for their career and legacy.
Cultural Representation: Celebrating the unique backgrounds of its artists — from Manila to Philadelphia — while building music that resonates globally.
Strategic Reach: Leveraging digital distribution, global partnerships, and marketing to ensure their artists’ voices are heard far beyond their hometowns.
This approach is already bearing fruit. By supporting artists like Aalayaj Auriel, Krazy Gin, James Aubrey 3, and LA Dettlanz, Notoriety isn’t just signing names — it’s shaping futures.
Looking Ahead: What’s Next
For Aalayaj, fans can expect emotionally rich singles, perhaps even a full-length project that deepens her narrative.
For Krazy Gin, the next steps could involve collaborations, tours, and ambitious campaigns that amplify his voice both in the Philippines and internationally.
For James Aubrey 3, his evolution may involve charting, more gospel-infused R&B, and leveraging his multi-instrumental talent in bigger productions.
For LA Dettlanz, their emergence is one to watch — potentially with breakout singles, visuals, and a full artistic identity coming into focus soon.
Join the Movement
Notoriety Global Studios isn’t just building artists — it’s building a community. A place where culture, creativity, and authenticity aren’t sacrificed for success. With each release, the label’s roster becomes more than a list of names: they become storytellers, change-makers, and sound-architects.
If you believe in music that matters — in work that resonates, inspires, and endures — then you’re already part of what Notoriety Global Studios is creating.



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